ATDC - Alleppey Tourism Development Co-operative Society Ltd., is the premier body in the district of Alleppey, Kerala for the promotion of tourism. It was the first Co-operative in Kerala for promoting tourism, started in 1987.

Kettuvalloms or Houseboats (Rice boats) are country boats that were used in the early days for the transport of goods from the isolated interior villages to the towns. With the advent of roads, bridges and ferry services, gradually the Kettuvalloms went off the scene. Now these kettuvalloms are back again as a major tourist attraction. A ride on a Kettuvallom is a fabulous way to explore the fascinating beauty of the backwaters.